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Privacy Policy

Welcome to the Amorim Fine Violins Cremona privacy notice.

1. General

Amorim Fine Violins Cremona produces high-quality violins, cellos and violas, handcrafted to meet the needs and expectations of any musician. Our standards for violin making are high, and so is our commitment to protecting your personal information.

This privacy notice will inform you of how we look after your personal information when you visit our website (regardless of where you visit it from), engage with us in any other way, how we process our clients’ personal information when we provide our services and tell you about your privacy rights.

Amorim Fine Violins Cremona does not knowingly collect Personal Information from children under the age of 13. If we become aware that a user is under the age of 13, Amorim Fine Violins Cremona will terminate any account that user may have with it. If Amorim Fine Violins Cremona becomes aware that it has inadvertently received Personal Information from a child under the age of 13, Amorim Fine Violins Cremona will delete such information from its records.


2. Who are we?

We are Amorim Fine Violins Cremona (company name Amorim Fine Violins Cremona S.R.L. and referred to as “Amorim Fine Violins Cremona”, “we”, “us” or “our” in this privacy notice). Amorim Fine Violins Cremona is the controller of your personal information and responsible for this website, our registered address is Piazza Guglielmo Marconi, 8 Cremona/CR, Italy, 26100.


3. Contact Details

We have appointed a data protection manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

If you have any questions about this privacy notice or our privacy practices, please contact us in the following ways:


4. What is personal information?

“Personal information” is any information about an individual that can directly or indirectly distinguish or trace an individual’s identity, associate or link an individual to private information, distinguish one person from another, or be used to re-identify anonymous data.

Personal information is also known as Personal information, Private Information, or Personally Identifiable Information.  In some instances, organization (business) information is also considered personal information.  This information may be stored both electronically and in physical documents. Personal Information may include, but is not limited to, a name, address, phone number, email address, date of birth, place of birth, IP address, credit card number, identification number(s), photo ID’s, and other similar information. Amorim Fine Violins Cremona describes the Personal Information we collect in the sections below.

If your place of resident is other than the European Union, please contact us for further information.


5. Privacy principles


6. Data we collect about you

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy notice.


7. Processing location

We process your personal information in Italy. For users located in Canada, California or Nevada, please see Sections 12, 13 and 14 titled “CANADIAN RESIDENTS AND THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT”, “CALIFORNIA CONSUMERS”, “NEVADA CONSUMERS” for more detailed information.


8. If you fail to provide personal information

Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, you may not be able to use our services and we will notify you if this is the case at the time.


9. Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


10. International users

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate, namely Italy and Brazil, in order to enable us to use the information in accordance with this notice.

In addition, some of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is:

By providing us with your personal data, you expressly consent to our transferring your personal data to countries or jurisdictions which may not provide the same level of data protection as your home country, including without limitation countries or jurisdictions outside the EEA.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.


11. European Union residents and the General Data Protection Regulation information

In the event that the General Data Protection Regulation “GDPR” (a privacy law applicable to consumers residing in the European Economic Area) is applicable to a specific transaction and/or a specific consumer, any such consumer has the below rights.

(a) Right of access. You have the right to obtain from us confirmation as to whether or not Personal Information concerning you is processed, and, to request access to the Personal Information.

(b) Right to correct or update. You have the right to correct or update inaccurate Personal Information about you.

(c) Right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your Personal Information. In such instances, your Personal Information may only be processed by us for limited purposes.

(d) Right to object. Under certain circumstances, you have the right to object to the use or processing of your Personal Information where we no longer have a legitimate or legal need to process it; to object to your Personal Information being processed for direct marketing purposes; and object to automated decision making (including profiling) where the decision would have a legal or similarly significant impact on you.

(e) Right to data portability. Under certain circumstances, you have a right to receive a copy of your Personal Information, which you have provided to us, in a machine-readable format and the right to transmit that Personal Information for use in another party’s service.

(f) Right to be forgotten. Under certain circumstances, you have the right to request that your Personal Information be erased. Some Personal Information may be in backup archives and/or must be retained for legal or compliance reasons.

To make any of these requests, please follow the instructions outlined in Section 7. We may require that you verify your identity to the exercise of any of these rights. Under certain circumstances, and in the event of a data breach involving your Personal Information that is likely to result in a risk to your rights and freedoms, we are required to notify the applicable supervisory authority within 72 hours after becoming aware of such a breach.

If you have been referred to our Company by a third party corporate client or a relocation services company, our Company is acting as a “Data Processor” under the direction of such corporate client or relocation services company, which are deemed “Data Controllers” under GDPR. The Data Controller is responsible for telling our company how your Personal Information should be used or processed in those specific transactions.


12. Canadian Residents and the Personal Information Protection and Electronic Documents Act

Under Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), business who collect the personal information of Canadian residents are required to adhere to series of privacy principles concerning their handling of such information, including: the principles of accountability; purpose; consent; limited collection; limited use, disclosure and retention; accuracy; safeguards; openness; access; and compliance.

This Privacy Policy explains our support for the principles of accountability; purpose; consent; limited use, disclosure and retention; safeguards; openness; and access. The principles of limited collection, accuracy, and compliance are addressed below:

Limited Collection

We limit the information that we collect about you to that which is necessary to support our business and to deliver our products and services to you in accordance with this Privacy Policy.


You can make corrections to any personal information that we have collected about you by updating your account settings and preferences. If you require assistance in making these corrections, please contact us directly using the information and methods provided in the “Contact Details” section of this Privacy Policy.

Complaints and Access Requests

If you are a Canadian resident and wish to request more information about our privacy practices, to request details regarding the personal information about you that we have collected, or to file a complaint, please refer to the “Contact Details” section of this Privacy Policy for more information.

Transmissions of Personal Information Across International Borders

The personal information of Canadian residents may be transmitted to the facilities of third-party service providers in the European Union for processing and storage in accordance with the purposes described in this Privacy Policy. All parties involved will abide by the terms of this Privacy Policy. Our service providers are subject to certain safeguards, including the execution of a Non-Disclosure Agreement and the requirement that any personal information provided to them be destroyed upon completion of the service or returned to us. Personal information processed in Italy may be lawfully accessed by Italian and EU courts, law enforcement and national security agencies as described in the “Sharing of Personal Information We Collect” section of this Privacy Policy.


13. California consumers

Your California privacy rights

Persons with disabilities may obtain this notice in alternative format upon request by contacting us at amanda@amorimfineviolins.com.

California Civil Code Section 1798.83, also known as the “Shine The Light” law: Residents of the State of California have the right to request information from Amorim Fine Violins Cremona regarding other companies to whom the company has disclosed certain categories of information during the preceding year for the other companies’ direct marketing purposes. If you are a California resident and would like to make such a request please email amanda@amorimfineviolins.com.

California Consumer Privacy Act: The California Consumer Privacy Act (“CCPA”) provides California residents with the right to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” as well as the right to know/access, delete, and limit the sharing of Personal Information. The CCPA defines “Personal Information” to mean “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Certain information we collect may be exempt from the CCPA because it is considered public information (e.g., it is made available by a government entity) or covered by a specific federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.

To the extent that we collect Personal Information that is subject to the CCPA, that information, our practices, and your rights are described below.

Right to notice at collection regarding the categories of personal information collected

You have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used. This notice should be provided at or before the time of collection. The categories we use to describe the information are those enumerated in the CCPA.

We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected.

We may share any of the above-listed information with Service Providers, which are companies that we engage for business purposes to conduct activities on our behalf. Service Providers are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of Service Providers with whom we share information and the services they provide are described in this Privacy Policy.

Right to know about personal information collected, disclosed, or sold

You have the right to request that we disclose to you the Personal Information we collect, use, disclose, or sell. In order to process your request to know/access your Personal Information or delete your Personal Information we may ask you to take additional steps to verify your request or identity.

Verification procedures

In order to process your request to know about or delete personal information we collect, disclose, or sell, we must verify your request. We do this by:

If you have authorized someone else to make requests on your behalf, we will require that you provide notarized statements confirming the identity and authority of that person.

Right to know/access information

You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request.

Right to request deletion of information

You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Right to information regarding participation in data sharing for financial incentives

You have the right to be free from discrimination based on your exercise of your CCPA rights. We may run promotions from time to time wherein we incentivize a consumer to share certain pieces of information with us. Participation in these incentives is voluntary, and you may opt out of the data sharing at any time.

Right to opt out of sale of personal information to third parties

Though Amorim Fine Violins Cremona does not sell Personal Information to third parties, California law requires that we maintain a separate webpage that allows you to opt out of the sale of your Personal Information in the future, which can be accessed by visiting our “Do not sell my info” webpage.

Please note that your right to opt out does not apply to our sharing of Personal Information with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the Personal Information only for that function.

We may also disclose information to other entities when required by law or to protect Amorim Fine Violins Cremona or other persons, as described in our Privacy Policy.

How to submit a request

You may submit a request to exercise your rights by sending an email to amanda@amorimfineviolins.com

Authorized agent

You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We require that you and the individual complete notarized affidavits in order to verify the identity of the authorized agent and confirm that you have authorized them to act on your behalf.


14. Nevada consumers

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. We disclose contact information to third parties that may want to market products or services to you. To opt-out of such sales, please email us at amanda@amorimfineviolins.com


15. Security of personal information

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

And we have implemented physical access restrictions for our data centres and authorization controls for data access as part of our information security management system.

All electronic financial transactions entered into through our website will be protected by encryption technology.

You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).


16. How is your personal information collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact, Financial, Profile, Transaction, Technical, Usage and Compliance data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes (but is not limited to) personal information you provide when you:

Automated technologies or interactions. As you interact with our website or any device application through which you may access our services, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies. Please see our cookie notice for further details.

Third parties or publicly available sources. We may receive personal information about you from various third parties and public sources including, but not limited to:


17. How we use your personal information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

  1. Personal Information: We primarily use the identification information you voluntarily share with us to:

We may use your Non-PII by itself or aggregate it with information we have obtained from others. We may share your Non-PII with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. Whenever you are online or on our applications, you run the risk that the information you provide will fall into the wrong hands. Although we implement and maintain commercially reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties. By using our consumer applications and applications, you agree to our Terms of Use.


18. Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this notice.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this notice.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.


19. Retaining personal information

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We maintain a retention procedure which we apply to records in our care.  In all cases, where your information is no longer required we will ensure it is disposed of in a secure manner and, where required by applicable law, we will notify you when such information has been disposed of.

In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


20. Marketing

Promotional offers from us   

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or services from us and you have opted in to receiving that marketing.

Third-party marketing  

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out 

You can ask us to stop sending you marketing messages at any time by sending us an email to Amanda@amorimfineviolins.com or by following the unsubscribe function present in each and every marketing communication sent to you.


21. Third-party links

This privacy notice applies only to Amorim Fine Violins Cremona products, services and information collected by our website; however, our website may contain links to third-party websites, plug-ins and applications.

Please be aware that clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy notice of every website you visit.


22. Changes to the website privacy notice and your duty to inform us of changes

We keep our privacy notice under regular review and may make updates and changes from time to time.

You should check this page occasionally to ensure you are happy with any changes to this notice.

We may notify you of changes to this notice by email or through the private messaging system on our website.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.


23. Third-party links

This privacy notice applies only to Amorim Fine Violins Cremona services and information collected by our website; however, our website may contain links to third-party websites, plug-ins and applications.

Please be aware that clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy notice of every website you visit.


24. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Notice.


25. Contact us

If you have any questions regarding the policies of this site or your dealings with this site, please send an email message to: amanda@amorimfineviolins.com


This privacy notice was last updated on 18th August 2020